AI site search · 2-week free trial

Stop losing visitors to “no results”.

Surge turns your website into an AI search bar that answers questions, cites your pages, and shows you what visitors couldn't find.

  • 2-week free trial
  • No credit card
  • Live in ~3 minutes
northwind-outfitters.com
ShopGuidesHelpSearch or ask…⌘K
NEW SEASON
Gear for the
long way round.
Trail-tested jackets, packs and boots.
Shop the collection
Stormline Shell$139
Ridge Daypack$89
Trail Boot GTX$179
AI
Powered by Surge
✓Answered in 0.8sLogged to Signal · 0 gaps
  1. 1Visitor asks in plain language
  2. 2Surge reads your pages
  3. 3Cited answer, instantly
<30 min
to integrate
~3 min
to index a site
3
endpoints
€0/mo
starting
Works with any stack
ReactNext.jsVueSvelteAstroStatic sitesREST API
The problem

Your visitors ask questions.Your search bar matches keywords.Surge answers them.

People type what they're thinking, not your page titles. When search can't follow, they leave, and you never find out why.

✕ Typical site search
Visitor gives up.
✓ With Surge
Visitor gets the answer.

What visitors actually type · every answer or gap lands in your dashboard

do you ship to canada?answeredis there a student discountansweredhow do i reset my passwordansweredsoc 2 reportgapcan i pause my subscriptionansweredwhat size should i get if i'm 182cmansweredenterprise ssogapopening hours on sundayanswered
does it work offlineansweredrefund after 30 days?answeredhipaagapapi rate limitsansweredvegan optionsansweredhow long does delivery take to berlinansweredself-hostinggapcompare pro vs plusanswered
Free 2-week trial · no credit card

Point Surge at your site.

We'll read it, index it, and email you a working search bar to drop straight onto your pages.

Enter your domain. We'll show you what we find before asking for anything.

How it works

From zero to search in three steps.

Great search first. Then read the signal. Built for humans and agents.

STEP 01

Point at your site

Give Surge your URL. It reads your content and makes it searchable with semantic matching, not keyword guessing. Usually minutes, not days.

STEP 02

Drop in a component, or call the API

Use the @surge-search/react hooks, or hit the REST API from any stack: PHP, Python, Vue, plain HTML. Your UI, your styles. Read the docs →

STEP 03

Read the signal

Your dashboard surfaces every query, including the ones that returned nothing. That's your content roadmap, written by your users.

Drop it in. Ship it today.
SearchBar.tsx
import { SurgeProvider, useSurgeSearch, useSurgeAnswer } from "@surge-search/react";

function App() {
  return (
    <SurgeProvider apiKey="pk_live_…">
      <SearchBar />
    </SurgeProvider>
  );
}

function SearchBar() {
  const { query, setQuery, results } = useSurgeSearch();
  const { answer, loading }          = useSurgeAnswer(query);

  return (
    <>
      <input value={query} onChange={e => setQuery(e.target.value)} />
      {answer && <p>{answer}</p>}
      {results.map(r => <a href={r.url}>{r.title}</a>)}
    </>
  );
}

Three endpoints: search, answer, index. Works from any language. Full API docs →·React SDK on GitHub →

The signal

See exactly what your users can't find.

Every search is a measurement: what people ask, and where your content comes up empty.

Top querieslast 30 days
pricing plans142
getting started118
api rate limits94
team billing71
export data53
Content gapszero results
enterprise sso0 results · 31×
soc 2 report0 results · 22×
self-hosting0 results · 17×
hipaa0 results · 9×

Sample data. Your dashboard shows your own.

Features

Everything search needs. Nothing it doesn't.

Search quality, measurement, and agent readiness without the bloat.

01 · RESULTS

Search that finds the right page

Semantic matching understands intent: “how do I get started?” hits your onboarding guide, not a post that mentions “start” once. No synonym lists, no tuning.

02 · ANSWERS

Grounded answers with citations

One flag turns results into a cited, synthesized answer built only from your indexed pages. Never hallucinated.

03 · AGENTS

Built for AI visitors

Ship /llms.txt and /surge-agent.json out of the box. Agents query your Answer API and cite your URLs for stronger GEO and fewer wrong answers about your product.

04 · SIGNAL

Measure every query

Zero-result analytics surface content gaps. High-volume queries show what to write next. Your editorial calendar, instrumented.

05 · HEADLESS

Headless by design

Hooks return data. You build the UI. Full control over every pixel, with no fighting a black-box widget.

06 · ISOLATION

Your data stays yours

Every site gets its own isolated index. Your content never trains shared models or touches other customers’ data.

Agent-ready

When LLMs visit your site, give them something to cite.

GEO isn't meta tags. It's machine-readable access to your content. Surge indexes your pages once and exposes them to agents through standard discovery files and a live Answer API.

Any AI assistantvia POST /v1/answer
Which Northwind jacket is best for heavy rain?
According to Northwind, the Stormline Shell ($139) is fully waterproof and their top pick for heavy rain.1northwind-outfitters.com/shop/stormline-shell
Grounded in your pages. Linked back to your site.
DISCOVERY

Machine-readable by default

/llms.txt and /surge-agent.json tell crawlers how to query your site: endpoints, headers, and example payloads. No custom agent integration project.

GROUNDED

Answers from your index

POST /v1/answer returns synthesized text plus source URLs. When an LLM cites Surge-powered content, it links back to your pages.

ONE CORPUS

Humans and agents, same data

Visitors use your search bar. Agents use the API. Both read from the same isolated index, one source of truth for GEO and UX.

Compare

The only one built around answers and gaps.

Search is table stakes. Surge also tells you what to fix.

SurgeBuilt-in / plugin searchDIY RAG
Understands natural questions✓Keywords only✓
Cited AI answers✓✕You build it
Content-gap analytics✓✕You build it
Agent-ready (llms.txt + API)✓✕You build it
Time to liveMinutesMinutesWeeks
PriceFree, then from €19/moFree to €€Infra + eng time
Pricing

Simple pricing. No surprises.

Start free. Pay when you ship.

Free

€0/mo
  • 1,000 searches / month
  • 500 AI answers / month
  • 1 site, 50 indexed pages
  • Surge branding
Get started

Growth

€59/mo
  • 25,000 searches / month
  • 5,000 AI answers / month
  • 3 sites, 2,500 pages per site
  • Content-gap analytics
Get started

Business

€149/mo
  • 100,000 searches / month
  • 20,000 AI answers / month
  • 10 sites, 15,000 pages per site
  • API and advanced analytics
  • + €3 / 1,000 extra queries
Get started
FAQ

Questions, answered.

Will the AI make things up?

No. Answers are generated only from your own indexed pages, and every answer cites the pages it came from. If your content doesn't cover a question, Surge says so and logs it as a content gap, instead of guessing.

How long until my site is searchable?

Usually about three minutes. Enter your domain, Surge crawls and indexes your pages, and emails you a link when your search bar is ready.

What happens after the 2-week trial?

No credit card is needed to start. We email you before the trial ends. Pick a plan from €10/month to keep search live. If you don't, search pauses and your index is kept, so you can reactivate anytime. Nothing is charged automatically.

Does it work with my stack?

Yes. Surge ships headless React hooks, and everything is also available through a plain REST API, so it works with Next.js, Vue, Svelte, Astro, static sites, or anything that can make an HTTP request.

Is my content used to train AI models?

No. Every site gets its own isolated index. Your content never trains shared models and is never visible to other customers.

Can I cancel anytime?

Yes. Plans are billed monthly with no contract.

Free 2-week trial · no credit card

Give every visitor
the answer they came for.

Live in about three minutes. Humans get answers. LLMs get citations. You get the signal.

Start the free trial →
Start free trial →